Max Map Channel Issue

I'm trying to bake some textures in max and import them along with the model into Unity. I followed this step-by-step instruction I found here:

http://answers.unity3d.com/questions/23513/3ds-max-unity-the-best-way-to-import-a-multisub-ob.html

When I get to step 12. "Now drag your imported texture to your Model's Map Channel 1. Do a test render, and the model should now appear correctly with texture." I see that I do not have a specific "Map Channel 1" for the object cluster.

Screen shot of map channel info here: http://i.imgur.com/hYQdv.jpg.

I think this is what is causing the ultimate problem I am having, which is, when I try to apply my baked textures in Unity, they are coming out tiled across the surface. My 2D map is still thinking in 2D instead of wrapping my books. Any help or input would be greatly appreciated.