How to choose the build name for web player in Windows 7

In windows it lets me select the build folder but there's nowhere for the name. It's not using the Company or Product name either, it's literally calling my build "builds" which is the name of the directory. I was doing the space shooter tutorial and I see there's an area for "save as" when the tutorial is done on a mac, but in windows 7 i'm getting just "select a folder," super annoying. Updated with screenshot, nowhere for a name, only the folder.