Privacy Centre

1. Who we are and what we do

2. What personal information LoopMe collects and how we use it

3. What cookies and similar technologies we may use

4. Who we share your information with

5 .Your rights

6. Our legal basis for processing

7. How we keep personal information secure

8. International data transfers

9. Data Retention

10. Children

11. California Residents

12. How to contact us

• Who we are

• What we do

• The information we collect broadly falls into the following categories:
  

  Identifiers	LoopMe online identifiers (this is the numerical sequence of letters and numbers which LoopMe assign to each User which is unique to LoopMe) IP address) Advertising identifiers (e.g., such as Apple's IDFA or Google's AAID) Information about the application (e.g. Application name or IDFA)
  Information about your device	Type of device (e.g. smartphone, laptop) Operating system of your device Version, language, date and time Network carrier information (e.g. Wifi, 4G or Wired connection)
  Browsing events	Page or app URL (e.g., www.publishersite.com) Browser Information (e.g. Safari or Chrome) usage and bookmarks. App usage and browsing information from apps a User has installed on their device. User Interactions (e.g., UUID 123 interacts with mainly content related to travel).
  Geolocation information	Non-Precise Geolocation data: On web and web mobile, we collect non-precise location information at the country and/or city level that are derived from user IP Address (e.g., a user lives in New York) Precise Geolocation data: On mobile apps, we may collect your precise Geo Location on the publisher’s app (latitude / longitude) (subject to your consent where required
  Survey data	We may collect additional data that you submit to us directly via surveys created that we or our business partners ask you to complete.
  Inferred data	We may also infer or collect additional information about you based on what we or our partners collect (including through real time bid requests).

• We collect this information from the following sources:

• Automatically from your device. We may automatically collect information from your device when you visit websites or apps of advertisers and publishers that we work with. We do this using cookies and similar tracking technologies. For more information see What cookies and similar technologies we may use? below.
• Advertisers. We may receive information (such as device identifiers) from our advertiser customers looking to target or reach specific devices with their advertisements.
• Data provider partners. Our trusted partners (such as MaxMind) provide us with information, in order to help us obtain a better understanding of your preferences. For a list of our trusted partners please see here.
• Open RTB partners. We receive information from advertising vendors participating in OpenRTB in connection with real time bids for advertising space / opportunities. Many of these partners are registered as TCF Global Vendors. For a detailed list of TCF Registered Global Vendors please see here.

• Select basic ads – To show you basic ads based on the content you are viewing, the website or app you are using, your approximate location or your device type and capabilities.
• Create a personalised advertising profile – To build a profile about you and your interests (based on information collected about your device and website and app visits) in order to show you personalised ads that are relevant to you.
• Select personalised ads – To select personalised ads to show you based on LoopMe’s user profile about you (e.g., a user’s prior activity, interests, visits to sites or apps, location, or demographic information).
• Measure ad performance - To measure the performance and effectiveness of ads that you see or interact with (e.g., whether an ad was clicked on by a user) and provide reporting to LoopMe’s clients about the effectiveness of their advertising.
• Apply market research to generate audience insights –To apply market research and insights to learn more about users who visit websites or apps and provide aggregated reporting insights to advertisers (e.g., the type of audiences which viewed an advertiser’s ad).
• Develop and improve our products - To improve our existing systems and software and develop new products.
• Ensure security, prevent fraud, and debug – To monitor for and prevent fraudulent activity, and ensure systems ad processes work properly and securely.
• Technically deliver ads – To allow you to see and interact with ads, your device can receive and send information.

• Link different devices - we may infer or determine which different devices are used by the same User or the same household for one or more of the above purposes.
• Match and combining offline data sources – we may combine data obtained from offline sources with data collected online in support of one or more of the above purposes.

• Group companies supporting our services for business and operational purposes
• Third party service providers and/or partners who provide data processing services to us or otherwise process personal information for purposes described in this Privacy Notice. These may including the categories of partners listed below. For a detailed list of third party providers with whom we may share data please see this link. In addition, for more details on what these partners do, please refer to our Glossary.
• An actual or potential buyer (and its agents and advisers) in connection with any actual or proposed business transition, such as a merger, acquisition by another company, or sale of all or a portion of our assets, provided that your information is only used for the purposes disclosed in this Privacy Notice.
• Any competent law enforcement body, regulatory agency, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person;
• Anyone else with your consent.

• LoopMe Opt Out

• You will still see LoopMe recommendations however, these will not be personalised. The recommendations will still use information about the Partner Site you are viewing (i.e., contextual information) to provide you recommendations on that page.
• The opt out is cookie based and device/browser specific. If you browse the web from several devices and/or browsers, you will need to opt out from each device and/or browser.
• Opting out of personalisation tracking is not the same as blocking cookies.

• Alternative Opt-Out Options.

• Additional Rights (EEA and UK Users only) Territory Citizens
  
  If you are a resident of the European Economic Area or (after the end of the UK's transitional period) the UK, you have the following additional rights:
  
  
  • the right to request access to, correction of, updates to, or deletion of your personal information;
  • the right to object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your information;
  • where we process your personal information on the basis of consent, the right to withdraw your consent at any time;
  • the right to complain to a data protection authority if believed that the processing of your personal data is in violation of the legislation. For more information please contact your local data protection authority.

• In the EEA or UK we must satisfy a "legal basis" for processing your information. Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the purpose for which we use it.
• We will normally rely on your consent to process your personal information for the purposes outlined but we may rely on our legitimate interests for certain activities, such as processing your information to ensure security, prevent fraud and debug, to technically deliver ads to you and/or to defend our rights.
• In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

1. Your California privacy rights

2. How to exercise your rights

3. Right to opt-out of the "sale" of your personal information

4. Personal information that we collect, use and share

• Information. You can request the following information about how we have collected and used your Personal Information during the past 12 months:
  • The categories of Personal Information that we have collected.
  • The categories of sources from which we collected Personal Information.
  • The business or commercial purpose for collecting and/or selling Personal Information.
  • The categories of third parties with whom we share Personal Information.
  • Whether we have disclosed your Personal Information for a business purpose, and if so, the categories of Personal Information received by each category of third party recipient.
  • Whether we’ve sold your Personal Information, and if so, the categories of Personal Information received by each category of third party recipient.
• Access. You can request a copy of the Personal Information that we have collected about you during the past 12 months.
• Deletion. You can ask us to delete the Personal Information that we have collected from you.
• Opt-out of sales. If we sell your Personal Information, you can opt-out. In addition, if you direct us not to sell your Personal Information, we will consider it a request pursuant to California’s “Shine the Light” law to stop sharing your personal information covered by that law with third parties for their direct marketing purposes.
• Opt-in. We contractually prohibit our publishing and advertising clients from placing our technology on pages that target individuals younger than 16 years old. If we learn that you are younger than 16 years old, we will be asking for your permission (or if you are younger than 13 years old, your parent or guardian’s permission) to sell your Personal Information before we do so.
• Nondiscrimination. You are entitled to exercise the rights described above free from discrimination. This means that we will not penalise you for exercising your rights by taking actions such as denying you services; increasing the price/rate of services; decreasing service quality; or suggesting that we may penalise you as described above for exercising your rights.

• calling us toll free on 1-866-I-OPT-OUT and entering service code 815# to leave us a message.
• emailing privacy@loopme.com
• sending a request by mail to LoopMe Limited, 107 Cheapside, EC2V 6DN, Attn: Privacy
• submitting a request by completing the webform found here.