NGUI / HUDText - Rotation Problems with UIFollowTarget

I am having issues with HUDText's & NGUI's rotations. I have four labels that rotate almost as expected, but they don't actually rotate away from the camera. Then I have a few textures that seem to be restricted to a plane or something really weird. They're all setup the same but there's something inherently different about them that is preventing me using them together.

The result of this is that when the object rotates the GUI falls to pieces. Not nice.

Any help? Thanks