Localizing ios/android app name as visible from device home screen

Does anyone have experience creating localized app names for ios/android with a Unity game? There are quite a few tutorials for localizing app names with native app development (like this: http://useyourloaf.com/blog/2010/12/15/localize-iphone-application-name.html), but they aren't super helpful since the platform-specific project gets newly generated automatically when building through Unity. I'd love to hear any tricks for working around this. Thanks!