How to apply custom text to Photon Code?

 #pragma strict
 
 var style : GUIStyle;
 
 function Start ()
 {
     PhotonNetwork.ConnectUsingSettings("1.0");
 }
 
 
 function OnGUI()
 {
     GUI.Label(Rect(10,10,300,300), PhotonNetwork.connectionStateDetailed.ToString());
     var i : int = 0;
     for each(var cuarto : RoomInfo in PhotonNetwork.GetRoomList())
     {
         Debug.Log("hi");
         GUI.Box( new Rect( 170, 120 + (i * 30), 300, 25 ), <b> cuarto.name + " " + cuarto.playerCount + "/" + cuarto.maxPlayers </b>, style );
 ..........

the last line is the one giving me an error: (Unexpected token: <). I realize I can do this in the inspector, but I want to learn why the code isn't working.