Why my uv map textures changes after build Unity (platform PC) ?

Hello! I made a UV mapping of the texture in 3dsMax - a line around a spherical 3D object. In the Unity editor, it is displayed smoothly and correctly (Figure 1).

But after building the project and running the executable file, I see that the texture no longer looks smooth and correct (Figure 2). There is a feeling as if Unity changes the mesh of my 3d object during the build process, as a result my texture looks incorrect (Figure 2).

I have tried a lot in the quality and graphics settings of the Unity editor, but so far everything is without results. Please tell me which settings can still be changed?