How to easily import a blender object with it's cycles render materials / materials into unity?

Hi guys, just a quick question:

I've been testing importing objects from blender to unity recently however the materials do not go with it.

I was aiming to create a simple object and texture it with the blender material editor (selecting faces and assigning a coloured material), so I have not created UVs or even unwrapped it.

Is it possible to add it with these materials into blender with it's settings so that I don't have to go through the process of unwrapping it, colouring it in photoshop and then adding the texture over the UV layout?

As an example: i'm adding materials to the objects like in this video: https://www.youtube.com/watch?v=rtO9maU709k