How to make lifelike cloth

I was wondering if anyone knew how to go about making cloth flow better with Unity5.

I have a cloth mesh with ripples in it and when editing the cloth constraints for the vertices I made each row (horizontal) the same value and each row has a different value from one or another. Some adjacent rows have the same value.

My thought is that not only should each row of vertices differ from one another but also columns of vertices should differ. Is that correct?