Models from 3Ds max doesn´t show texture

I have export my file.max to fbx and open in Unity I have evrything grey and all materials was grey. I do it again and check Embed Medea. Now I open it and everything was same, but I have new folder with all pictures.jpg

I set jpg file to corect material, but it was badly maped. I insert file .max but same thing happend.

Why textures simply aren´t right?