Need a Unique Shader--Transparent + Translucent? + Rim Shading, Glow, Self-Illum?

I don't even know how to describe what I'm looking for.

But essentially I need something that will look like the right hand side of this: http://www.photocure.com/Global/Therapy%20areas/Bladder%20cancer/BC-w-wo-Pho-Tech.jpg Or this video, at around the 3:10 to 3:30 mark: http://cysview.net/healthcare-professionals/moa-video.html

They aren't the greatest examples, but the only ones I can get my hands on right now.

But essentially I need an object to be kind of glowy, kind of transparent, maybe rim-shaded. The red color should be handled by the Main Color or the Main Texture inputs, but I need that very vibrant effect without using a strong light (because the rest of the scene will be a different color and need to have a consistent lighting, i.e. minimal).