No UnityAds displaying in AppStore version?

Hi,

I am using the integrated UnityAds in my game and although the ads & test ads appear perfectly fine in the Editor and in the Xcode built/installed version of the game - today the game was approved in the iOS AppStore and no ads are loading for anyone in the Live version. It kind of stinks because I wanted to get a metric on our 'launch' day. It's a small/insignificant title but I was really hoping I would recoup the $2 I spent on the character model. kidding

I added the AppStore Id in the UnityAds dashboard. (Not sure if this is necessary)

Any help is greatly appreciated!