Script loads font, how do I change the color?

I'm loading the font like this:

 Font fontNormal;
     GUIStyle gsNormal;
 
 void Start()
 {
     fontNormal = Resources.Load("FontNameOfSomeKind", typeof(Font)) as Font;
     fontNormal.material.color = new Color(1f,1f,1f); // this does nothing?

     gsNormal = new GUIStyle();
     gsNormal.font =  fontNormal; // same with default Arial font...
     gsNormal.fontSize = 50;
     gsNormal.alignment = TextAnchor.MiddleCenter;
     gsNormal.fontStyle = FontStyle.Normal;

     }

Nothing, the text is black. Not white or any other color.

I dont use GUI Text as component, but the GUI.Box like this:

 void OnGUI()
 {
     float width = Screen.width;
     float height = Screen.height;
     
     Rect textline = new Rect( width/2-400, 20, 800,50);
     
     GUI.Box(textline, "here is my WHITE text - I thought?",gsNormal);
     
 }