How to apply ToonShader?

I exported a model from Sketchup in FBX format, and I have it placed, but I'd like to place the toon shader on it, so as to give the models a toonish dark outline, and feel, a la Borderlands. I see the asset package under standard assets, but how do I apply it to the model?

I tried dragging the "ToonShaderBasic" onto the model in the Scene view, but it made it look white, with no texture, and hardly an outline. Is that the wrong way to apply it? Or is something wrong with my model?