Question by shuobi · May 07, 2019 at 04:49 PM · data analysis

Unity Analytics: The Whales Segment data discrepancy over time

Hi guys,

I recently saw some "error" on the whales, a built-in user segment in Unity Analytics. To my understanding, it's supposed to be incremental, as defined by Unity:

"These are your highest spending users, having spent at least $20 in their lifetime. Though small in number, their spend often accounts for a significant proportion of total revenue. Protect their app experience at all costs and do whatever it takes to retain them."

However, in the week of 4/29 - 5/5, there is a decrease in the number. Is there any more insights on how the number is aggregated, or if there has been some technical issue lately?

Thanks!

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