Electronic Arts Inc.
Privacy and Cookie Policy

Last Updated: August 20, 2020

Your privacy is important to EA and we take our responsibility of caring for it seriously. This policy describes how Electronic Arts Inc. (including our subsidiaries and affiliates, collectively, "EA") processes the personal information we collect about you when you use our mobile, online, and downloadable products and services or when you attend live events hosted by or in connection with EA (collectively, "Services").

EA participates in the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks. To learn more visit https://tos.ea.com/legalapp/WEBPRIVACYSHIELD/US/en/PC/.

1. Information We Collect

The information we collect depends on what Services you use and how you use them. Please see below for more details.

1. Information You Give Us Directly
   
   We collect information that you provide us, including but not limited to:
   
   
   • Your EA Account information, including your email address, username, real name, country, date of birth, telephone number and password;
   • Security questions and answers;
   • Information you provide in response to surveys about our Services;
   • Information you provide when seeking help from us, such as your name, telephone number, and records (including call recordings) of the issues you experience; and
   • Billing information, such as your name, payment card number, payment account details, and shipping address.
     
     
2. Information You Provide When Playing Online
   
   When you participate in social features such as chat, any audio, visual, and/or electronic information that you disclose may be read, copied, collected, or used by other players, and may become publicly available. Please make sure your privacy settings reflect your preferences.
   
   When you participate in online multiplayer games, your in-game profile information, gameplay, and statistics are visible. In some of our titles, when you play certain multiplayer modes, we record your gameplay and replay it to other players. In competitive game modes, such as FUT Champions, we may record your gameplay, and your controller button inputs, and replay these together with your in-game profile information and game statistics to other players in-game and at live EA or partner events.
   
   
3. Other Information We Collect When You Use Our Services
   
   We may collect other information automatically when you use our Services, including but not limited to:
   
   
   • IP address;
   • Information about your device, hardware, and software, such as your hardware identifiers, platform type, settings and components, EA software and updates you have installed, and the presence of required plugins;
   • Approximate geolocation data (derived from IP or device settings);
   • Browser information, including your browser type and the language preference;
   • Referring and exit pages, including pages viewed and other interactions with web content;
   • Details about what EA games or Services you purchase or obtain, and your use of them;
   • Device event information, including crash reports, request and referral URLs and system activity details (e.g. whether you encountered an error playing our games or lost Internet access);
   • Biometric information (for specific applications such as face-scanning apps); and
   • Other information (such as your likeness) that you may provide as part of your participation in live events.
   
   We also may collect and store information locally on your device, using mechanisms like cookies, browser web storage (including HTML 5), and application data caches.
   
   
4. Information Provided to Us by Third Parties
   
   PlayStation®3 System, PlayStation®4 System, & PlayStation®5 Console. By signing up to use EA online Services on a PlayStation®3 system or PlayStation®4 system, or PlayStation®5 console, you agree that your account for PlayStation™Network information will be provided to EA so we can establish an EA Account for you. You need an EA Account to access EA's online Services. From Sony, we receive information including your name, email address, Online ID, your country, state or province, language, certain preferences you have set, and date of birth. We do not receive your credit card number or other financial information.
   
   Xbox Live. By signing up to use EA online Services on Microsoft's Xbox Live Service, you agree that Microsoft may provide us with your Microsoft user account information so we can establish an EA Account for you. You need an EA Account to access EA's online Services. From Microsoft, we receive information including your Gamertag, email address, state or province, country, language, date of birth, certain preferences you have set, and age. We do not receive your credit card number or other financial information.
   
   Wii / Wii U. By signing up to use EA online Services on a Nintendo Wii or Wii U console, you agree that Nintendo may provide us with your Nintendo user account information so we can establish an EA Account for you. You need an EA Account to access EA's online Services. From Nintendo, the data we receive includes your Mii information, email address, Nintendo Network ID, friend list, country, language, and date of birth. We do not receive your credit card number or other financial information.
   
   Nintendo Switch™. By signing up to use EA online Services on a Nintendo Switch™ console, you agree that Nintendo may provide us with your Nintendo Account information so we can establish an EA Account for you. You need an EA Account to access EA's online Services. From Nintendo, the data we receive includes your nickname, email address, friend list, country, language, and date of birth. We do not receive your credit card number or other financial information.
   
   Mobile Platforms. If you play or purchase our games on your mobile device and/or tablet, we receive information about you from the app stores and other mobile platform providers. This information includes your username and/or device ID and the fact that you made a purchase, but does not include any sensitive or financial information. Some of our mobile platforms may send information to us that you authorize them to provide. Our mobile games also may request additional personal information from you, such as push notification tokens, your device location, or contact list, and we will collect this information only if you give us your consent.
   
   Other Third Parties
   
   We may receive information from third parties, like Facebook or Apple Game Center, when you use these services with our games. We may also receive information about you when other players choose to share their contact lists with us.
   
   
5. Legal Basis for Processing
   
   Our legal basis for processing your personal information varies depending on the country of your residence, as indicated when you are setting up your account.
   
   If you are a resident of the European Economic Area or of a jurisdiction where similar legal requirements may apply such as Brazil, Switzerland, and the United States, we rely on a number of legal bases to process information about you, depending on the type of information and the context in which we collect it. We will process information about you where we have your consent, where we have a legitimate interest to do so, where the processing is necessary for the performance of a contract with you, and/or where we have a legal obligation to process your information. For example, we typically rely on:
   
   
   • consent when placing cookies on your device on the web (through our cookie consent manager) to send you email marketing, or to deliver third party targeted advertising to you on our Services;
   • our legitimate interests to process your information when providing you with customer service support, to serve targeted marketing of our Services, for fraud prevention and security purposes; and
   • on contractual necessity to process information when you create an EA Account, and enable us to provide you with our Services.
   
   To learn more about the legal basis on which we rely to process your information for any particular purpose, please contact us via the options in Section 11 below.
   
   If you are a resident of another jurisdiction, our legal basis for processing your information is typically consent to this Policy and/or any specific consent for processing your information that you have provided.

2. How We Collect Information

We and third parties use technologies described below to collect information to deliver our Services.

1. Cookies and Similar Technologies
   
   Cookies are small text files stored on your Internet browser. We use cookies and similar technologies to help us understand things like what web pages, features, or ads you view and what games you play. This information helps us keep track of your shopping cart, measure the effectiveness of our advertising, make sure you don't see the same ad repeatedly, and otherwise enhance your player experience. You can disable cookies, limit the types of cookies you allow, or set your browser to alert you when cookies are being sent. Please refer to guidance provided by your individual web browser if you'd like help in managing your cookie preferences. We also offer cookie consent tools in certain regions to help you manage your cookies.
   
   We may use tracking pixels or clear GIFs to collect information about your use of our Services and your response to our marketing emails. We use Internet log files (which contain technical data such as your IP address) to monitor traffic on our Services, troubleshoot technical problems, detect and prevent fraud, and enforce our User Agreement. We currently do not respond to Do Not Track (DNT) signals. You may opt out of certain types of tracking on the web, including certain analytics and tailored advertising by changing the cookie settings in your browser or via our consent tools.
   
   We also use Analytics, Advertising, Anti-Cheat, and Anti-Fraud technologies in our Services. These technologies may utilize the same cookies or similar mechanisms as further described below.
   
   
2. Analytics Technologies
   
   We use internal and third-party analytics technologies to collect information about how you use our Services, your computer or device and the health of our Services.
   
   For instance, EA may collect and store data from your computer or device when you use our Services. This information includes technical and related information about your computer or device and operating system (such as IP Address and device ID), information about your engagement with certain feature, gameplay and usage statistics, system interactions and peripheral hardware for purposes described in Section 3 below. If you play a game offline without connecting to the Internet, this data will be stored on your device and transmitted to EA when your device connects to the Internet. If you participate in online Services, EA also may collect, use, store, transmit and publicly display your persona and/or statistical data regarding your game play (including scores, rankings and accomplishments), or identify content that is created and shared by you with other players.
   
   Third-party analytics technologies integrated into our Services may combine the information they collect in connection with EA's Services with information they have independently collected over time and across different platforms. Many of these companies collect and use information under their own privacy policies. A list of third-party analytics companies that operate in our Services as well as how to opt out to the extent applicable can be found at privacyappendix.ea.com.
   
   
3. Ad Serving Technologies
   
   Some of our Services employ ad serving technologies that use cookies, clear GIFs, web beacons, tracking pixels, and other similar technologies to deliver offers to you. Some of these technologies can sync or connect behavior across different websites, mobile apps and devices to tailor offers to your interests. For instance, you may be presented with an offer for a game we think you might enjoy. Or, if you express interest in a game, you may receive an advertisement later for that game or similar Services on EA or third-party sites. Other in-game advertising technologies enable offers to be temporarily uploaded to your game, web browser, or mobile device and later replaced while you are online.
   
   These technologies collect and use information so we can serve appropriate offers to you as well as measure effectiveness of these offers. In addition to identifiers, this information includes:
   
   
   • Advertisements served and the location of the ad;
   • Length of time an advertisement was visible;
   • Domain type, IP address, size of the advertisement; and
   • Advertisement response.
     
     
4. Third-party advertising companies may combine the information collected in the context of delivering an offer to you via our Services with other information they have independently collected over time and across different websites. Many of these companies collect and use information under their own privacy policies. A list of ad serving companies that operate their own networks on our Services as well as how to opt out to the extent applicable can be found at privacyappendix.ea.com.
   
   To learn more about some of these ad networks' practices, or to opt out of third-party targeted advertising, you can visit www.networkadvertising.org, www.aboutads.info/choices, youradchoices.ca, or www.youronlinechoices.eu. Note that opting out does not mean you won't see ads; rather, it means that the advertising you see may not be as relevant to you.
   
   
5. Anti-Cheat and Fraud Prevention Technologies
   
   EA strives to provide a safe and fair gaming environment for all players. When you use our Services, we or third parties may use cookies and similar technologies and collect data about your machine or device, to create a machine "fingerprint" or "hash" of your machine components, for fraud prevention, security and authentication purposes. We may also monitor publicly-available information, third-party sites and/or use anti-cheat technology within our Services, including automated anti-fraud and abuse algorithms. If you believe your access to our games and/or Services was blocked by this technology in error, please contact EA Help at help.ea.com.
   

3. How We Use Your Information

We use your personal information, both individually and combined together, in the following ways.

To operate our business and to enhance and personalize your game experience, including to:

• Operate, improve, and develop our games and Services;
• Undertake research and analysis to develop and demonstrate our technology, and to better understand our players;
• Populate online leaderboards and enable online matchmaking;
• Provide replays to you and other players via spectator modes;
• Help you find your friends or tell your friends about an EA game or Service;
• Facilitate sharing on social networks;
• Serve and measure the effectiveness of advertising;
• Measure the health of our Services;
• Detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity, and prosecute those responsible for that activity;
• Set up and maintain accounts for which you register;
• Provide game experiences that you may like;
• Set up and facilitate loyalty programs;
• Facilitate your gameplay on multiple devices, as applicable;
• Identify, fix, and troubleshoot bugs or functionality errors;
• Provide software updates;
• Authenticate and activate your games and save game-play data, including progress;
• Facilitate competitions and contests;
• Perform audits, transactions, and other compliance activities;
• Adhere to your preferences and to deliver dynamic content;
  
• Help keep our Services safe and fair, resolve disputes, investigate and help curb fraud and illegal behavior, comply with the law, and to enforce our agreements and policies; and
  
• Other purposes you consent to, are notified of, or are disclosed to you when you provide personal information.

To provide you support, including to:

• Help identify and troubleshoot problems with your account or Services;
• Facilitate surveys or questionnaires;
• Communicate with you and respond to your specific requests or questions; and
• Manage and send you confirmations and important information about your account, Services, purchases, subscriptions, and warranties.

To personalize our communications with you, including to:

• Present offers and/or information relating to games and/or Services you might like;
• Make recommendations to you; and
• Provide you with Service updates.
  

We retain the information we collect for as long as necessary to provide our Services, and we may retain that information beyond that period if necessary for legal, operational or other legitimate reasons.

We may also de-identify, anonymize, or aggregate the information we collect, or collect it in a way that does not directly identify you. We may use and share such information as necessary for our business purposes and as permitted by applicable law.

4. Information We Share With Third Parties

We do not share, sell (as the term is defined under applicable privacy laws, such as the California Consumer Privacy Act), or disclose your personal information, except as described in this policy. For a list of the categories of personal information we have sold or disclosed about consumers for a business purpose in the past 12 months, please contact us as set forth in Section 11 below.

Service providers. We employ third parties located in and outside of your country of residence (including outside of the European Economic Area (EEA)) to collect or process personal information on our behalf for the purposes described in Section 3 above, including but not limited to conducting market surveys, providing IT and related services, facilitating credit card processing, facilitating live events, or sending emails. We require that any third party use the data only on our behalf and for purposes consistent with this policy.

Business partners. We may provide personal information to business partners with whom we jointly offer Services. These partners include the companies that provide the platform on which you play or games, such as Sony (PlayStation®4 system or PlayStation®5 console), Microsoft (Xbox), or others.

Affiliates. We may share personal information with our affiliated companies.

Advertising partners. Through our Services, we may allow third-party advertising partners to set technologies and other tracking tools to collect information regarding your use of EA's Services and your device (e.g., your IP address, mobile identifiers, page(s) visited, location, browser information, time of day). We may also combine and share such information and other information (such as your de-identified account information, demographic information, hardware specifications, and past purchase history) with third-party advertising partners. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit third-party websites within their networks. This practice is commonly referred to as "interest-based advertising" or "online behavioral advertising." We may allow access to other data collected by the Services to share information that may be useful, relevant, valuable or otherwise of interest to you.

If you prefer not to share your EA personal information with third-party advertising partners, you may follow the instructions on this page to change your settings: https://tos.ea.com/legalapp/WEBPRIVACYCA/US/en/PC/.

Please also refer to Section 2(D) above for more detail on your choices regarding online advertising.

Disclosures to protect us or others. We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our or others' rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity. In particular, if we receive a report that you have violated our policies (like our Positive Play Charter at https://www.ea.com/commitments/positive-play/charter), we may disclose that report and other relevant information to the platform on which you play our games, such as Sony (PlayStation®4 system or PlayStation®5 console), Microsoft (Xbox), and others.

Disclosure in the event of merger, sale, or other asset transfer. In the event of a reorganization, divestiture, merger, sale or bankruptcy, we may transfer all information we collect to the relevant third party and will obtain your consent to do so if required by law or contract.

Third-party plugins. When third-party technologies or social tools are integrated into our Services, those third parties may collect information about your use of our Services. An example is the Facebook "Like" button.

Cross-Platform Sharing. Some of our games allow you to connect and play with friends and members of a game's community, regardless of what platform they play on. For example, someone on an Xbox could join a match with a player who is using a PlayStation®4 system or PlayStation®5 console. We call this ability to match players across platforms "Cross-Play." When Cross-Play is enabled and you play with someone on another platform, that other platform may receive your platform's ID (such as Xbox Gamertag, or Online ID of your account for PlayStation™Network) along with other information necessary to enable Cross-Play. In addition, we may provide information regarding your use of Cross-Play features to the platform on which you play our games. You can change your Cross-Play preferences by visiting the game's settings menu.

Some of our games may also allow you to connect your accounts across platforms. This could allow you to continue progress on a game between platforms, as well as enable the ability for your purchases on one platform to be available on another platform. We will also share the information with platforms to the extent necessary to enable these features.

Other platforms receiving your information may include Sony (PlayStation®4 system or PlayStation®5 console), Microsoft (Xbox), Nintendo (Nintendo Switch), Google (Stadia), Valve (Steam), Epic, and additional platforms as they become available for these features. Your information received by these platforms may be subject to their respective privacy notices.

With Your Consent. We may share information with other third parties with your express consent, unless otherwise described above. For example, you may agree to us sharing your information with a certain company or organization to hear about their products, services, or promotions, or if you tell us that you want to link your EA Account with another company’s services. Use of the information you agree to share will be subject to those third parties' respective privacy notices.

5. Where We Hold Your Information

Personal information we collect may be stored and processed for the purposes set out in this Privacy and Cookie Policy in the United States or any other country in which EA, its subsidiaries, or third-party agents operate. By consenting to the transfer of your personal data outside of your country of residence, you acknowledge that your personal information may be transferred to recipients in the United States and other countries that may not offer the same level of privacy protection as the laws in your country of residence or citizenship.

EA's privacy practices comply with the APEC Cross Border Privacy Rules System. The APEC CBPR system provides a framework for organizations to ensure protection of personal information transferred among participating APEC economies. More information about the APEC framework is available at https://www.apec.org/Groups/Committee-on-Trade-and-Investment/~/media/Files/Groups/ECSG/CBPR/CBPR-PoliciesRulesGuidelines.ashx.

Electronic Arts Inc. holds certifications under the (former) EU-US and the Swiss-US Privacy Shield which are available at www.privacyshield.gov. When Electronic Arts Inc. transfers information from the European Economic Area (EEA), United Kingdom, and Switzerland to other affiliates, agents, or service providers that are outside the EEA, United Kingdom, and Switzerland, it will do so in compliance with the 'Accountability for Onward Transfer' principle of the Privacy Shield. Where appropriate, EA, will rely on EU Standard Contractual clauses and other safeguards to enable transfers outside of the EEA, United Kingdom and Switzerland. In line with the July 16, 2020 decision of the Court of Justice of the European Union in relation to the EU-US Privacy Shield and guidance from the European Data Protection Board, EA continues to assess the legal regime of the countries to which data is being transferred and, as necessary, updates measures to ensure that we provide adequate levels of protection.

6. How We Protect Your Information

Security of your information is a priority at EA and we take a range of measures to help protect it, including encryption of sensitive information. Even so, no security measure is 100% perfect. We cannot guarantee the security of your information and do not assume any responsibility for the unauthorized use or access to your information under our control.

7. Children

Although the majority of EA online and mobile games and Services are intended for adults, EA recognizes the importance of protecting children's privacy online. As applicable, we strive to follow the different minimum age guidelines set by the laws of individual countries or territories when determining the age that children can access certain features of our Services.

When players identify themselves as being children we will:
(1) obtain consent from parents for the use of their children's personal information, according to applicable law. For example, we allow parents to create a child EA Account on certain Services, and with parental consent EA will collect and use certain children’s personal information to manage a child EA Account;

(2) disable features in certain Services that could allow a child to share information that directly identifies them. For example, we will disable features for children that would allow them to insert personal information (e.g. chat or text messages) in online or multiplayer games;

(3) collect and use certain information for limited purposes only. For example, we may send local in-app notifications, which do not rely on collecting personal information.  Also, persistent identifiers (e.g. IP address or mobile advertising device identifier) may be collected to support our internal operations, such as:

• Maintaining or analyzing the functionality of the Service;
• Serving contextual ads or frequency capping;
• Protecting the security or integrity of the user of Service; or
• Legal or regulatory compliance.

(4) not condition a child's participation in an activity (e.g. contests) on the disclosure of more personal information than is reasonably necessary to participate in the activity. With certain Service-related activities, we may not permit children to participate at all, even if we have consent.

Parental controls and choices:
If you are a parent or guardian and wish to revoke your previously provided consent, review information collected from your child or have that information deleted, please contact via the options in Section 11 below. If we become aware that a child has provided us with personal information, we will delete any personal information we have collected, unless we have a legal obligation to keep it, and terminate the child's account and/or revert them to the underage experience, as applicable.

If we make material changes to how we collect, use, share or otherwise process your child's personal information, we will notify parents by email or by other means as required by applicable law.

We encourage you to talk with your children about communicating with strangers and the risks of disclosing personal information online. You and your child should review the privacy settings applicable to their use of our Services, as well as our Online Safety web page at https://tos.ea.com/legalapp/OnlineSafety/US/en/PC/ for additional information about using the Internet safely.

8. Your Choices and Controls

We give you meaningful choices when it comes to our collection and use of your information. For example, if you no longer wish to receive marketing emails from EA, you may click the unsubscribe link included in the footer of every marketing email we send.

To exercise any of the rights listed below, you may contact us through help.ea.com or the appropriate Privacy Policy Administrator for your country listed at privacyadmin.ea.com via email, postal mail, or phone. To protect your account security and personal information, you will be asked to verify your account ownership before exercising these rights. Once you have verified your account ownership, you may also be required to provide your confirmation authorizing an agent to exercise these rights for you.

Your right to deletion. You may deactivate your EA Account or delete the personal information associated with your account by contacting us through help.ea.com or your Privacy Policy Administrator in your country listed on our site at privacyadmin.ea.com. If you do so, you will no longer have access to the EA games or Services associated with your account. Note that EA may retain information needed to resolve disputes, enforce our user agreements, protect our legal rights, and comply with technical and legal requirements and constraints related to the security, integrity and operation of our Services. Otherwise, we will retain your personal information for as long as reasonably necessary to provide you with, create, and improve our Services, and to comply with the law.

Your right to access. You can access the personal information we hold about you. You can download a copy of your EA Account information by visiting your EA Account and clicking the "Your EA Data" tab, or by visiting: https://myaccount.ea.com/cp-ui/downloaddata/index. To request access to additional data, please contact us through help.ea.com. Before we process any request, we may ask you for certain personal information in order to verify your identity.

Your right to correction. You can request correction of your personal information where it is inaccurate or incomplete. In some cases, we may provide self-service tools, such as those on the EA Account customer portal at https://myaccount.ea.com/cp-ui/aboutme/index, that enable you to update some of your personal information.

Your right to opt out or object to certain processing. You may have the right to opt out of the sale of your personal information to third parties, if applicable, or object to some processing of your data, where such requests are permitted by law.

For more information, visit: https://tos.ea.com/legalapp/WEBPRIVACYCA/US/en/PC/.

You also may adjust your browser settings to block certain online tracking, such as cookies, as further described in Section 2(A).

You have a right not to receive discriminatory treatment for the exercise of the privacy rights described in this section.

9. Third-Party Services

Our websites and Services may contain advertising or links to third-party services (such as the Facebook "Like" button or links to third-party websites). If you click on those links, including an advertisement, you will leave the EA Service and go to the third-party service or site that you selected. If you visit a third-party website or use a third-party service, you should consult that service's or site's privacy policy as your use of third-party sites or services is governed by their privacy policies.

10. Changes to Our Policy

We may occasionally update this privacy policy. When we do, we will revise the "last updated" date at the top of the policy. If there are material changes to this policy, we will use reasonable efforts to notify you either by prominently posting a notice of such changes before they take effect or by directly sending you a notification as required under local laws.

11. Contact Us

If you have a complaint or question about this policy, please contact the Privacy Policy Administrator for your region listed at privacyadmin.ea.com. Alternatively, you may contact our Data Protection Officer at dpo@ea.com. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request. We will respond to your request within a reasonable timeframe.

The controller of the personal information processed under this policy is Electronic Arts Inc., 209 Redwood Shores Parkway, Redwood City, CA 94065. Electronic Arts Inc.'s representative in the European Union is Electronic Arts Limited, Onslow House, Onslow Street, Guildford, GU1 4TN, United Kingdom.

12. Right to Contact a Data Protection Authority

If you have a concern about how we collect and use information, please contact us. You also have the right to contact your local Data Protection Authority if you prefer. Contact details for Data Protection Authorities in the EU are available at ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

13. Further Information

For more information and updates to this policy, visit privacy.ea.com.



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